Cece Leung

Dr. Xi (Cece) Leung is Associate Professor and Program Chair of Event and Hospitality Management at Kansas State University. Her research focuses on technology-driven transformation in hospitality and tourism, including social media, artificial intelligence, service robotics, and digital experiences. Her research also addresses critical societal challenges such as digital inclusion, workforce development, and sustainable tourism. She has published over 110 peer-reviewed journal articles and has been recognized among Stanford University and Elsevier's World's Top 2% Most-Cited Scientists. Dr. Leung serves as Deputy Editor of Tourism Review and Associate Editor of the Journal of Hospitality and Tourism Management. With over a decade of international industry experience, her work bridges research and practice, advancing innovation, experiential learning, and industry collaboration in hospitality and tourism.