Cece Leung

Dr. Xi (Cece) Leung's research focuses on the intersection of technology, human behavior, and innovation in hospitality and tourism. Her work examines how emerging technologies such as social media, artificial intelligence, service robots, and immersive technology reshape customer experiences, employee well-being, and organizational practices. She also explores issues of digital inclusion, workforce development, and sustainable tourism, with an emphasis on creating equitable and future-ready hospitality systems. Her research adopts rigorous experimental and interdisciplinary approaches to generate both theoretical advancements and practical insights for industry stakeholders. Research Keywords: Artificial Intelligence (AI); Generative AI; Service Robots; Human-AI Interaction; Human-Robot Collaboration; Digital Transformation; Smart Tourism; Hospitality Technology; Consumer Behavior; Digital Marketing; Social Media Marketing; Immersive Technologies; Virtual Reality (VR); Experience Design; Employee Well-being; Future of Work; Hospitality Workforce; Hospitality Leadership; Digital Divide; Experimental Method